Detoxify your application and amplify the perception and experience




ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase
Join us for a Webinar on June 28
Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/459511937
Herber de Ruijter, VP of Products at Backbase, has successfully turned around several ISV’s in the last 8 years. He has a refreshing and counter-intuitive perspective on how to turn commoditized applications into category killers . He will explain in this webinar what he means with “de-toxifying” your application by doing less and how to deal with “feature-creap”.  He will also show you how to streamline and “botox-ify” your application so that you can win in the cloud wave.

His talk at Cloud University last month was an eye-opener to many of the attendees. Sign-up now for this exciting webinar.

Title: ISVs: A roadmap on how to de-toxify your application and amplify the perception and experience – by Herber de Ruijter, Backbase
Date: Thursday, June 28, 2012
Time: 11:00 AM – 12:00 PM PDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Jan Aleman Quoted in SD TIMES Article

Jan Aleman discusses escrow in a recent SD TIMES article.

An excerpt:

But when a successful SaaS provider is acquired by a larger company, the results can also cause software or services to vanish.

Jan Aleman, CEO of SaaS provider Servoy, said that “if you have 100 customers paying US$5 a month for the product, then you’re in a different situation. Whoever is cleaning up the leftovers may say, ‘This revenue stream is so low, we’ll let it collapse and be done with it.’”

Servoy and PINS Announce Integrated Platform as a Service (PaaS) Offering

Servoy, a leader in hybrid platform development, is teaming with PINS, a leading provider in delivering online business solutions to SMBs, including web hosting, application hosting and Software as a Service (SaaS) to provide a combined Platform as a Service (PaaS) offering.

The PaaS offering is a single stack that covers the full line of technology that any ISV needs to publish products as SaaS. The stack covers everything from development to infrastructure and allows ISVs to greatly reduce complexity of their SaaS environments.

PINS manages the infrastructure part of the offering – the core of this combined cloud computing offering. ISVs can also successfully offer their SaaS applications by using PINS HyperGrid™. PINS HyperGrid™, based on VMware, is a hosting platform in the real meaning of the term ‘on demand’. It meets the highest demands that are made these days with regard to availability, connectivity, security and scalable infrastructure. Customers of PINS are amongst others Alfa Romeo, Coca-Cola, Corus and Fitness First.

To read the full press release, please click here.

Verio and Servoy Announce Platform as a Service (PaaS) Offering

Verio Inc., the leading provider in delivering online business solutions to SMBs worldwide, including web hosting, application hosting and Software as a Service (SaaS) and Servoy, a leader in hybrid platform development, have announced a Servoy Platform as a Service (PaaS) offering enabled with Verio infrastucture. The PaaS offering is a single stack that covers the full line of technology that any ISV needs to publish products as SaaS. The stack covers everything from development to infrastructure and allows ISVs to greatly reduce complexity of their SaaS environments.

To read the full press release, please go to: http://www.prlog.org/10514522-verio-and-servoy-announce-platform-as-service-paas-offering.html

Servoy 4.13 Eliminates Need for Citrix or RDP for Native SaaS Applications

Servoy’s platform allows development of hybrid SaaS and on-premises applications from a single code base

Thousand Oaks, CA (June 15, 2009) – Servoy, an award-winning platform provider for fast, flexible, and sexy SaaS solutions, today announced a new release of its leading SaaS platform — Servoy 4.13. Servoy’s platform allows development of hybrid applications — which can be deployed as SaaS and on-premises through both a browser and a native client — from a single code base.

Unlike other platforms, Servoy applications do not need remote video technology such as Citrix and Microsoft Remote Desktop to run over the web. Servoy applications typically require up to 10x less server resources than applications deployed using Citrix and Remote Desktop.

“This is a major breakthrough,” said Jan Aleman, CEO, Servoy. “Running native applications over the web without the need for third party technology is unique with significant cost savings — not only licensing costs, but also server and management costs.”

Additionally, Servoy addresses some of the problematic issues of Remote Desktop technologies — mainly hardware access. “Printing and file system integration is always cumbersome and often requires additional tools and costs,” Aleman said, “Servoy’s native client technology has built-in capabilities to access any type of connected hardware with direct access to the local file system. Even more, it is possible to enable native integration with applications that are running locally.”

Servoy has also recently released a free calculator to estimate redevelopment cost and total cost of ownership at servoy.com/tco. Using the Servoy TCO Calculator, ISVs now can quickly estimate the potential savings of implementing Servoy.

“IT decision makers face continually escalating development and administrative costs,” said Aleman. “The new Servoy TCO Calculator allows customers to make strategic IT decisions even faster and enables them to visualize the potential benefits of Servoy. Through our ISV Assurance Program, Servoy partners with ISVs in modernizing their applications — on time, on spec and on budget — guaranteed.”

Accomplishing More By Doing Less

There’s a big temptation when you’re creating a software product: work harder. Do more. More marketing, more features, more platform support, more blogging, more money raising… just MORE.

But you can actually do less – and get more done.

Whether your a one-person-band or part of a small start up – you will have to wear… well… 47 hats! That much is a given. However, if you can apply a filter to your activities – you’ll find that you’re actually able to accomplish more – while doing less work.

Let me explain. Let’s say that you’re working on the next great “it” and you’re working on your own, and you’ve decided to bootstrap it until things get rolling. As we all know – there are 101 things that need your attention and that must be done in order for you to get that first, all-important sales dollar.

If you’re like me – you find yourself pulled in all directions all the time. Between getting the actual product coded there are manuals to write, a website to create, graphics, promotions, Google Ads, blogging, order fulfillment, technical support, marketing, advertising, forums to post to, social media to keep up with – not to mention your social life and family time.

The key to accomplishing more by doing less – is actually very simple. You need to ask yourself a single question before you start down a particular task: “How much revenue will this generate for me?” If you begin to apply that filter to your list of activities – you’ll find yourself changing what you do, and the order and importance of your daily tasks.

Now, I’m not really a big “list” guy. I don’t have a compulsive need to write detailed lists and get them “checked off.” But, I will say – if you ask yourself that (potentially) million dollar question “How much revenue will this generate for me” – you’ll be more focused on what you do, and will be able to make measurable progress toward your goal.

Come up with an outline list of all the things you need to do to make that first sale. For example:

1) Product Development

  • Debug login section
  • Add paging feature
  • Get latest URL to outside testers
  • Investigate iPhone version
  • Investigate Blackberry version

2) Product Marketing

  • Finish website
  • Add page for ordering
  • Add comment page for support
  • Fill out the “about us” section
  • Make a version for mobile devices
  • Link blog to main site
  • Add blog entries
  • Post to forums to raise awareness
  • Take out banner ad on xyz.com
  • Make PDF brochure
  • Write “intro” email
  • Update social media with blog entries

Of course your list will be more comprehensive – this is only a guide. But in taking a look at all the stuff that “needs to be done” – ask your question: “How much revenue will this generate for me?”

If you put each task through that filter – you may decide that getting the mobile version stuff can come out in 1.x. You can also see that getting your site where people can actually buy something directly relates where tasks like “fill out the about us section”, while important, can wait until you get the basics done.

Once you’ve put all your items through the filter – it may wind up looking something like this:

A) Product Launch TO DO:

1) Product Development

  • Debug login section
  • Add paging feature
  • Get latest URL to outside testers (by Monday)

2) Product Marketing

  • Finish website
  • Add page for ordering
  • Write “intro” email

B) Directly After Launch:

1) Product Marketing

  • Finish website
  • Add comment page for support
  • Fill out the “about us” section
  • Link blog to main site
  • Post to forums to raise awareness
  • Make PDF brochure
  • Write “intro” email

C) 1.x Enhancements

1) Product Development

  • Investigate iPhone version
  • Investigate Blackberry version

2) Product Marketing

  • Finish website
  • Make a version for mobile devices
  • Take out banner ad on xyz.com

D) On-going tasks:

1) Product Marketing

  • Add blog entry (1x per week – Wednesday afternoon)
  • Update social media with blog entries
  • Post to forums to raise awareness (2x per week – Wednesday & Friday afternoon)

You still will accomplish everything on your list – but what you wind up with is a prioritized list of just the stuff you need to do in order to answer the question “How much revenue will this generate for me?” Everything else, no matter how “fun” or “interesting” needs to be put on hold until the appropriate time.

That’s the only part that really sucks. Sometimes you have to do the “gotta’ do” rather than the “like to do.” But, in the end, you’re the only one that can determine how much revenue your actions will generate for you.

ServoyWorld 2008 – It’s a Wrap!

I’m just back from Las Vegas where we had our annual developer’s conference – ServoyWorld. Wow! Every year it seems like it’s better than the last – and this year was no exception.

I wanted to thank all the attendees, the speakers and our sponsors (The Support Group, adBlocks, Sybase iAnywhere, IT2Be, Data Mosaic, McGilly Information Systems, STB, Direct ICT, Ambitius, DataBridge and ProjectLocker). I know that taking time out of your business to attend/exhibit at/speak at a conference is something that is not done lightly – and we appreciate your attendance and help in making ServoyWorld 2008 such a rousing success.

I’m always simply AMAZED at all the innovative things people are doing with Servoy. I really get a kick out of seeing how creative people are – and how they are using (and extending) the product in ways that we never even envisioned.

The feedback we get from our customers is the driving force behind this product and this company – and there was no shortage of it last week! It was really cool to see customers doing the “laptop huddle” with engineers, implementation folks and executives. Everywhere I looked there were animated hand gestures (the good kind) and passionate conversations about favorite features, missing features and “why would you ever do that?”

Beyond the terrific speakers (THANK YOU!), the yummy food, the trip to the Las Vegas strip, and the no holds barred Poker Tournament (THANKS ProjectLocker!) – my favorite part of the event was the networking.

I had the opportunity to talk with our long-time customers as well as meet folks who were just evaluating the technology and hadn’t made up their mind if Servoy was going to be right for them (yet!). I met some new friends – and had the opportunity to catch up with others that I only “talk” to on our forum.

I also had the pleasure of moderating our third annual ISV Executive Summit. This is an event we organize specifically for C-level executives who are running software companies that deliver products to end customers. We had a really great program this year – everything from “How to pitch to Venture Capitalists” by Tim Danford from Storm Ventures; to “Using Public Relations to Spread the Word” by our own Brenda Christensen; to “Which Tech Tool is Best for an ISV” by Jan Aleman our CEO; to “Pricing, Retaining and Gaining NEW Clients” by Dean Westover from Choices Software.

Beyond the great presentations – I really enjoyed the interaction and number of questions and real life stories that were shared. We discussed everything from pricing to hosting to the conversion process. We talked about the impact of social media on business, how to leverage outsourced hosting and what the most effective methods were for customer retention in a SaaS model. I simply love hearing how our customers are being successful with Servoy – it’s so inspiring. I also really like hearing areas that we can improve – or areas they’re having challenges in – so we can try to help overcome issues and make the path even more straight and narrow.

I wanted to take a moment to thank our staff. No great event or great company or great product can exist without great people. Personally, I think we have some of the best out there! I really appreciate all the time spent in preparing for presentations, for all the time spent helping debug/evaluate/review customer applications, for being there early after getting to bed late – and for just being yourselves. You really helped make the conference the success it was.

I also wanted to extend a special thanks to Brenda Duncan and Carla Benassi – those hundreds of hours of organization and agonizing over the “small stuff” really paid off. GREAT JOB, guys!

And, finally, for those of you that didn’t have the chance to make it to Las Vegas this year – I hope to be able to meet up with you next year in Europe for ServoyWorld 2009. Watch this space for details…